IWG Secretary General

Rachel Froggatt
Secretary General, International Working Group (IWG) on Women and Sport Secretariat & Conference 2018 – 2022
Chief Executive Officer, Women in Sport Aotearoa New Zealand

Appointed IWG Secretary General and Chief Executive of its delivery agent in September 2018, Rachel brings considerable global experience to the dual role. 

A senior commercial communications strategist, over the past 18 years Rachel has collaborated with numerous international sporting bodies, including FIFA, FIA and World Rugby, as well as working extensively with many high-profile global brands and rights holders across in Formula 1 and other motorsports, football, rugby and Paralympic sport. Major clients have included Allianz (Mercedes F1; FC Bayern Munich), Shell (Ferrari F1 and Ducati MotoGP), NTT DoCoMo (Renault F1) and Ford (Champions League). Rachel also has extensive experience in grassroots communications and in the charity/CSR sector.

In 2012, Rachel undertook an activation programme during the London 2012 Pararalympic Games on behalf of her client at the time, Allianz, the world’s largest insurer. She often talks about being truly inspired by the experience, and it triggered her passion for and career redirection into sport for social development.

Most recently, Rachel was commercial and marketing director for Paralympics New Zealand (2014 – 2018), with a brief to raise the profile and income for kiwi Paralympians around the Rio 2016 Paralympic Games and the PyeongChang 2018 Paralympic Winter Games. She led the development of the award winning “Spirit of Gold Initiative” and the team that developed long-term partnerships with Toyota, ACC, Cadbury, Harvey Norman, Visa, Sanford and Tower Insurance. Her core focus was on reshaping public understanding of disability, encouraging them to focus on the person, before the impairment. Her team won the 2017 New Zealand Sport & Recreation Award for Commercial Partnerships and 2016 New Zealand Not-for-Profit Marketing Award in recognition of this programme. 

As IWG Secretary General, Rachel’s key responsibilities include coordinating:

As CEO of Women in Sport Aotearoa New Zealand, Rachel is responsible for delivering all aspects of its Strategic Plan and for generating income to support.

Rachel can be contacted on:

E: rachel@womeninsport.org.nz

M: +64 (0) 27 546 5836

Read about her appointment.

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