Peta Forrest joins as Marketing & Communications Manager

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IWG New Zealand Secretariat (Women in Sport Aotearoa) is delighted to announce Peta Forrest has been appointed to the new full-time role of Marketing & Communications Manager. She will be responsible for supporting and delivering Women in Sport Aotearoa’s global engagement as host agency for the International Working Group (IWG) on Women & Sport Secretariat and Conference 2018 – 2022. 

Peta joins the Women in Sport Aotearoa team from Sky Television New Zealand, where she worked as the Internal Communications & Engagement Manager for 3+ years, leading the overall communications and engagement programme for 1,100 employees. She led several campaigns and events for staff, including the communications programme for the COVID-19 response team, and successfully launched Sky’s internal social network (Workplace by Facebook).

As Women in Sport Aotearoa’s Marketing & Communications Manager, Peta will lead the national and international marketing and communications programme that supports Les femmes dans le sport Aotearoa et IWG’s strategic plans. She will be responsible for building the profile of and engagement with IWG through its key events and activities such as the 2022 IWG ConferenceWomen + Girls Summit and next month’s Captains Lunch. 

Peta will also work closely with Women in Sport Aotearoa’s new Digital & Community Coordinator Shanee Kiriau. The duo will be leading the charge on the digital and content front, including the launch of a local and global Insight Hub designed to help connect, educate and empower our international community for gender equality.

Rachel Froggatt, Chief Executive of Women in Sport Aotearoa and Secretary General of the International Working Group (IWG) on Women & Sport said:

“Peta is highly anticipated and very welcome new addition to the WISPA and IWG team, as we steadily continue our preparations to stage the 8th IWG World Conference on Women & Sport in Auckland and online next May 2022. From the moment we met her, Peta impressed us with her passion, knowledge and background. There was an instant chemistry fit and given the year we have ahead of us, putting together a team that will work hard but also have fun together was a key part of our strategy. We have no doubt that Peta will be an instant hit with our partners and network and we can’t wait to see her future impact on our work.” 

Peta Forrest, Marketing & Communications Manager said:

“When I saw this role advertised, I couldn’t believe my luck. It ticked a whole lot of boxes for me and I immediately knew this would be an organisation and significant piece of work that would spark joy for me. I’m most excited about the variety of projects and initiatives I get to be part of that help ensure women and girls feel supported, valued and ‘seen’ in the sports sector.”

“I was fortunate to have grown up with good access to sporting opportunities which meant playing 3 codes all in one year. I had to eventually focus on one throughout high school but once I got to university I could no longer afford the fees. As a student living week to week, it meant some of those ‘nice to haves’ like playing club sports were shelved temporarily.  By the time I started working I’d lost the momentum I had in high school to pick up any sport or regular activity again. It’s only been in recent years that I’ve started to play sports more socially again and for me, this is clearly an issue – not just for women either.” 

“My personal experience isn’t unique to me and so I’m looking forward to working with WISPA and its key partners to ensure New Zealanders know the opportunities that exist in this sector and can access and overcome the barriers to participating and engaging in sports, physical and recreational activity.” 

Peta started her career with YMCA Auckland New Zealand before moving to Triathlon New Zealand, where she was responsible for the overall strategy and events marketing of the 2016 national triathlon series. When she’s not thinking of ways to put ideas into action, Peta can be heard on the sideline of her brother’s rugby matches, enjoying a game of 5-aside netball, mentoring young women and songwriting.

Peta will work out of WISPA’s office in Mt Eden, Auckland New Zealand. 

You can contact Peta on:

E:         peta@womeninsport.org.nz

M:        +61 21 078 5155

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