Commercial Partnerships

We are passionate about creating mutually beneficial commercial partnerships with like minded and ambitious organisations.

Our team includes award-winning sponsorship specialists, led by hands-on approach from the IWG Secretary General, Rachel Froggatt. Rachel has 18 years’ global experience in sponsorship, working with major global sponsors in Formula 1 and other motorsports, football, rugby and Paralympic sport. Major clients have included Allianz (Mercedes F1; FC Bayern Munich), Shell (Ferrari F1 and Ducati MotoGP), NTT DoCoMo (Renault F1) and Ford (Champions League).

Now based in New Zealand, she was most recently Commercial & Marketing Director for the New Zealand Paralympic Committee (Paralympics New Zealand) on both a global and local level. She led the team that developed a number of long-term partnerships with Toyota (contract – Japan), ACC, Cadbury (contract – Australia), Harvey Norman (contract – Australia), Visa (Contract – Singapore), Sanford and Tower Insurance. Rachel’s team won the 2017 New Zealand Sport & Recreation Award for Commercial Partnerships excellence and the 2016 New Zealand Not-for-Profit Marketing Award in recognition of its successful programme.

Please contact Rachel to discuss partnering with the International Working Group (IWG) on Women and Sport and / or Women in Sport Aotearoa New Zealand.

A special thank you to Sport New Zealand and Auckland Tourism, Events and Economic Development (ATEED), the first major partners to come on board in support of Women’s in Sport Aotearoa’s work to deliver the International Working Group (IWG) on Women and Sport Secretariat and Conference 2018-2022.

Read more about Spark / Spark Sport and SkyCity joining IWG in August 2021.


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