On 1 March 2019, a new IWG global brandmark was revealed.
The symbol is proud and iconic, whilst still fluid and elegant. The stylised “W” symbol represents collaboration, connectivity and unity, and celebrates the dynamism and energy at the heart of the organisation. It is also reminiscent of a set of wings, representing a global network set to take flight in coming years.
The concept was developed by independent New Zealand creative agency, Bob’s Your Uncle, working in collaboration with the IWG New Zealand Secretariat and the IWG Global Executive.
At the same time, this brand new website was launched and all IWG Women & Sport social media channels were updated.
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