Global Campaign & Theme

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The “Change Inspires Change” campaign and conference theme is all about empowering the individual to make positive change for women and girls in sport and physical activity worldwide. The concept follows a simple premise: “every change you make, no matter how small or large, inspires the next, and the next. By sharing your story, you can help inspire others to make change.” 

Watch the Change Inspires Change campaign video. Creative by Bob’s Your Uncle.

On 4 September 2020, the International Working Group (IWG) on Women & Sport launched “Change Inspires Change” at a live digital event staged in partnership by the IWG New Zealand Secretariat (Women in Sport Aotearoa) and Trans – Tasman Business Circle SportsConnect. The launch officially marked the start of the journey toward and beyond the 8th IWG World Conference on Women & Sport, Auckland, New Zealand, and online between 5 – 8 May 2022.

In a world still deeply affected by COVID-19, the IWG Secretariat announced three significant initiatives:

  • Firstly, the 8th IWG World Conference on Women & Sport will be delivered as a full scale physical-digital hybrid. A four-day event will take place on the ground in Auckland, New Zealand, between 5-8 May 2020. But recognising the ongoing impacts of COVID-19 on travel, IWG New Zealand is living its mantra “Change Inspires Change”, and will also for the first time in IWG history, run a fully interactive virtual programme in parallel to the physical event. The Secretariat especially emphasised that the virtual programme will not be a window to the physical programme, but will interact with it and stand-alone.
  • Secondly, the Secretariat is building a world-first IWG Insight Hub, to be launched in 2021. The hub will become the home for the world’s best research, insight, case studies, news and interactive programmes such as training and seminars. The intention is for IWG, as the global network, to share, promote and support stories of change inspiring change from around the world, with a particular emphasis on the 600 signatories to the IWG Brighton plus Helsinki 2014 Declaration on Women & Sport. Stories are being collected online now and will be shared across the IWG network in the coming months, before finding a home on the new IWG Insight Hub.
  • Finally, it was announced that the IWG will use these new technology initiatives to grow and support its global ‘community of action’. The physical-digital hybrid nature of the 8th IWG World Conference and the new IWG Insight Hub will support connectedness around the world with thousands of people in the network worldwide.

The IWG would like to thank the very talented team that helped us create the ‘Change Inspires Change’ launch film – meet the team here.

Click here to find out more about the live digital event.


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